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Mechanical Engineering

Increase Online Sales 

Mechanical Engineering

Increase online sales


How we increased online sales by over 100% in less than a year

Case study mechanical engineering 1

A machine builder sells machines worldwide. This has over 2,000 customers and over 5,000 machines in use. The turnover in the service business and from the business with spare parts is 8.5% of the total turnover. Service contracts and maintenance offers are only offered via the classic sales representative or field service employee. A service center consisting of office staff and field staff is available for service inquiries.

Case study mechanical engineering 1

Goal of the project

  • More customer proximity
  • More impetus for additional sales to existing customers & existing machines
  • Faster and easier processing of business with existing customers
  • Modern and transparent external image to the customer (image)

The Solution

Establishment of a service platform with the help of dplain Cloud

Description of theProject

In the first step, a dedicated environment was built for the customer in the cloud. This environment has been enriched with all product data, material data, machine structures and the corresponding existing information. As far as possible, an existing interface from dplain was used to integrate with the mechanical engineering landscape. In this way, the parts lists with the exploded drawings could be automated as far as possible and new materials from the ERP system used could be assigned to the machines in dplain. Likewise, in 65% of the cases we were able to give materials and assemblies prices in an automated way, so that the customers could generate complete orders on their own without having to write a quotation again. The manufacturer was now able to use the platform’s contact channels to give the customer targeted quotes for maintenance dates or service contracts, for example, based on the purchase date [of a machine]. The key thing was that we could attach to the customer’s dashboard all the accounts receivable data, including the machines purchased. This way the customer can see exactly which machines are in use, which documents are available, which orders have been placed and what offers are available. In addition, it is planned to make offers for the exchange of machines with a newer development status.

Increase in service turnover


Increase in spare parts sales


Integrated service platform



Mapping of customer-specific
information on own machines


Contact us

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