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Machine construction


Online Umsatz steigern

Initial situation

“Initial situation
“How we increased online sales by over 100 % in less than a year”.

Case study automation of the ordering process 1

A machine builder sells machines worldwide. It has over 2,000 customers and over 5,000 machines in use. The turnover in the service business and from the business with spare parts is 8.5 % of the total turnover. Service contracts and maintenance offers are only offered through the classic sales representative or field service staff. A service centre consisting of office staff and field staff is available for service enquiries.

Case study automation of the ordering process 1


  • More customer proximity
  • More impetus for additional sales to existing customers & existing machines
  • Faster and simpler processing of business with existing customers
  • Modern and transparent external image to the customer (image)

The solution

Building a service platform with the help of dplain Cloud

Silicon Rolling

In the first step, a separate environment was set up in the cloud for the customer. This environment was enriched with all product data, material data, machine structures and the corresponding existing information. As far as possible, an existing interface from dplain was used to integrate into the mechanical engineering landscape. In this way, the parts lists with the exploded drawings could be automated as far as possible and new materials from the ERP system used could be assigned to the machines in dplain. Likewise, in 65% of the cases we were able to give materials and assemblies prices automatically, so that the customers could generate complete orders on their own without having to write a quotation again. The manufacturer could now use the platform’s contact channels to provide the customer with targeted offers for maintenance appointments or service contracts, for example, based on the purchase date [of a machine]. The main thing was that we could attach all debtor data including the purchased machines to the customer’s dashboard. This way, the customer can see exactly which machines are in use, which documents are available, which orders have been placed and what offers are available. In addition, it is planned to make offers for the exchange of machines with a newer development status.

Increase in service turnover 


Increase in spare parts turnover


Integrated Service platform



Mapping of customised
Information on own machines

Interactive navigation through your own machine via digital twins based on exploded drawings

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